Q & A for FX Portfolio Showcase Exhibitors

Showcase Info:

Screenland
1656 Washington, Suite 120
Kansas City, MO 64108
Date: Thursday, April 21st, 2005

Setup: 9:30-11:00AM
Event Times: 11:00AM-5:30PM
FX freelancer After-Party: 5:30PM-7:00PM

Ticket Rates:

Members: $45.00 (box lunch included)
Nonmembers: $70.00 (box lunch included)
Sign up after April 14th (5:00PM): $100.00
Deadline to RSVP: April 15th, 2005 (5:00PM)

How many companies are attending?

Obviously, we can't say for sure how many will visit the event
exactly, but we can tell you about our efforts:

*        We sent invitations directly to over 1800 individuals,
companies, and associations.

*        With a number of organizations willing to pass the info on
to their members, the number of people who directly received
invitations is now well over the original 1800.

*        We have had a strong PR campaign that has included sending
releases to over 85 publications and media outlets, getting air time
on radio and television stations, and working with area organizations
to promote our event.

*        We have distributed posters throughout the city targeting
high-traffic areas and are continuing to promote the event extensively.

*        We're looking for 300-500+ people to attend throughout the
day. It could be more, but we don't think less.

(TIP: We strongly suggest you contact your own clients and prospects
about the event! Not only will it bring more people to the Showcase, but it
will help you. Your clients will appreciate you taking the time to tell them
about it, as opposed to the standard 'just calling to see if you have any
work for me' calls they usually get. Also, it gives you a non-sales excuse
to contact prospects that have been tough to get to or that you really
want to work with.)

What Types of Companies are Attending?

We made sure at the beginning stages of this event that a wide variety of
industries would be invited. The advertising, PR, design, and marketing industries
have been heavily targeted, but that's not all. We directly invited the top companies
from the worlds of banking, insurance, real estate, engineering, architecture,
Internet development, education, travel, retail, and the list goes on and on.
The point is, there will be a very good cross-section of company types and sizes
which should fit everyone's client profile.

(TIP: Since there will be such a variety of companies, you should bring marketing
materials and samples that cover a wide spectrum, if you in fact, cover a wide spectrum.)

When should I arrive?

*        Due to the number of exhibitors, parking, and traffic, we ask that you please
arrive between 9:30 and 10:30am on the 21st.

*        The Showcase will open to attendees at 11:00am.

*        Event will conclude at 5:30pm.

*        Where: Screenland, 1656 Washington, Suite 120, Kansas City, MO 64108

*       After the Portfolio Showcase, there will be an exhibitor party at Screenland
sponsored by The FX! This will be an ideal time to eat some food and network
with others you did not get the chance to visit with during the day.

Day of Event - What Is Provided?

* 4ft of an 8ft table (TBD), covered by a white table cloth or table skirts.
The other half of the table will be  shared by another exhibitor.

* A chair

* Name tags

* Water and fax stations (Wireless Internet access may also be available, TBD)

* Lounge areas

* Requested outlets

* A box lunch

What Should I Bring?

* Self-promotional and writing materials

* Supplies to set up your table

* Any needed office supplies

* Your non-stop smile and sharp outfit

* Business cards

(Note that most attendees will likely be in biz casual attire, so dress accordingly.
But above all, be comfortable.)

What can't I bring?

* Easels, backdrops, wall hangings, non-table props

If you need more information, please send an email to:
showcase@kcfreelanceexchange.com

Once again, we look forward to seeing you all there, and thank you for making this event a success.

 

The Freelance Exchange of Kansas City